FC Bayern Re-Imagined
I was tasked with designing graphics for an Adidas & FCB event, but many of the designs were ultimately rejected and set aside. However, our team still felt strongly about them, so we decided to repurpose the graphics into decals and other applications. We sourced club kits, archive pieces, and accessories, then called upon our creative community to host a workshop where we produced over 30 prototypes - ranging from simple printed garments to more complex cut-and-sew pieces.
When friends and members of our creative circle saw the results, they were amazed. We quickly organized a proper fashion editorial shoot to bring these pieces to life. No expense or effort was spared, and the shoot (beautifully captured in analog. No Gimmicks!), which felt effortless and magical, left us all speechless.
London-based photographer Timo Kerber, internationally renowned for his work in sports and sportswear photography, brought a raw, unpolished football aesthetic to the shoot. The creative direction, titled "Blood, Sweat, and Tears," aimed to shift the visual
narrative of the sport toward a grittier, more authentic portrayal—one that embraced grass stains, bruises, and vulnerability. The team created a truly captivating editorial that has the potential to redefine the current visual culture of soccer.
This is purely pro-active and guerrilla project. None of the partners were directly involved (but gave their approval) or gave creative input. It follows the Woern.wtf credo of „If you feel discontent with the status quo, you gotta show your vision of it. Even if it takes some effort“. That’s where the fun begins.
Creative Circle
Photography
Timo Kerber
Photo Assistant
Trudi Treble
Creative Direction
Wörn, Timo Kerber, David A. Evans
Makeup Artist
Theresa Davies
Apparel Designers
Vecihe Yavuz, Ayse Yavuz, Fatma Yavuz, Wörn, Felix Krause and many others.
Production & Studio
Poolhouse Studios
©woern.gmbh 2026