Al-Ittihad FC
Official Product 

When the Saudi Arabian club Al-Ittihad reached out, they were planning an on-location activation in their newly opened Nike flagship store in Jeddah. We developed a curated palette of custom graphics that allowed customers to personalize their items on-site, turning the retail space into an interactive brand experience.

This initial collaboration then evolved into the development of official products for the club - ranging from classic name-and-numbering applications to more conceptual, heritage-driven pieces rooted in the club’s DNA.

Creative Circle