On Running
"Beyond the cloud"

Create for Paris Fashion Week SS25.

A Visual Exploration of Brand Possibilities

This magazine is more than a collection of graphic compositions and visual experiments. It is a conceptual space where ideas take shape and visions are given form. Taking a proactive stance toward the brand, we explored overlooked opportunities, potential blind spots, and alternative futures through visual thinking.

What if the brand dared more? What if it looked beyond the obvious? What if it told its story differently? Which new narratives, aesthetics, and visual codes might emerge if we allowed ourselves to think beyond the present moment?

This is Blue Sky / Cloud Thinking in practice — not concerned with definitive answers, but driven by the power of visual hypotheses. It is a conscious departure from the familiar. Across 32 pages, this publication becomes a visual laboratory: a series of speculative sketches that invite reflection, questioning, and expansion.

Welcome to a space where design does not merely reflect reality, but actively reimagines it.

Enjoy the ride.

Creative Circle