FC Bayern

Merch

A range of merchandise products designed to refresh and elevate the club’s current offering. Rooted in a respectful exploration of the club’s archive, the concept draws on historic references and familiar elements while reinterpreting them in a contemporary way. The goal is to move the identity forward without breaking from it—honouring the past while adding new relevance.

Every product is developed with a clear understanding of the club’s DNA, ensuring authenticity, consistency, and credibility. Rather than chasing short-term trends, the collection strengthens the existing narrative, stays firmly within the club’s lane, and reinforces what supporters already recognise and trust—while giving them something that feels new, considered, and future-facing.