Jägermeister 
Merch

As a brand with a deep and richly layered heritage, Jägermeister holds countless untold stories—carefully preserved within a meticulously curated archive. We were invited to explore these relics firsthand, uncovering moments, symbols, and attitudes that shaped the brand over decades. The result is a premium merch concept that bridges past and present: rooted firmly in Jägermeister’s unmistakable DNA while speaking to the current zeitgeist. A dialogue between history and now, where legacy isn’t just remembered, but reinterpreted. Or as we call it: Future Classics.

Creative Circle