adidas Originals
Paris Workshop
The kids are alright! When the adidas Paris Team reached out we came up with dedicated graphics for each of the participating Paris-based influencers. Plus a toolbox with Paris-themed design, of typical landmarks, french lingo and romance. The participants worked on tracktop, shirts, bags and some accessories such as keychain teddybears and personal garments they brought to the workshop.
When friends and members of our creative circle saw the results, they were amazed. We quickly organized a proper fashion editorial shoot to bring these pieces to life. No expense or effort was spared, and the shoot (beautifully captured in analog. No Gimmicks!), which felt effortless and magical, left us all speechless.
London-based photographer Timo Kerber, internationally renowned for his work in sports and sportswear photography, brought a raw, unpolished football aesthetic to the shoot. The creative direction, titled "Blood, Sweat, and Tears," aimed to shift the visual
narrative of the sport toward a grittier, more authentic portrayal—one that embraced grass stains, bruises, and vulnerability. The team created a truly captivating editorial that has the potential to redefine the current visual culture of soccer.
This is purely pro-active and guerrilla project. None of the partners were directly involved (but gave their approval) or gave creative input. It follows the Woern.wtf credo of „If you feel discontent with the status quo, you gotta show your vision of it. Even if it takes some effort“. That’s where the fun begins.
Creative Circle
Creative Direction
Marina De Souse, Wörn
Toolbox Design
Anton Schmidt, Wörn
On Location Team
Ayse Yavuz, Fernando Di Luciano, Anton Schmidt
©woern.gmbh 2026